If you can be present at your customers moment of need, that spilt-second when your customer has a problem that you can help resolve…that last minute birthday present, that extra bottle of wine for an unexpected guest, that table they forgot to book on their anniversary….that is the secret to micro-moments.
With the advent of mobile technology, it is now easier than ever to answer a call to action from your customers. The statistics on mobile usage are plain to see and they become your most useful resource when it comes to understanding how, why and when your customer performs Google searches:
• Over two-thirds of smartphone users say they check their phone within 15 minutes of waking up in the morning
• 87% always have their smartphone at their side, day and night
• 91% of them turn to their phones for inspiration in the middle of a task
The last statistic tells you all you need to know about micro-moments to understand where your business can benefit from being present in your customer’s mind. These micro-moments are critical touchpoints within today’s consumer journey and they ultimately determine how that journey ends.
Another important indicator of consumer thought processes is that 82% of smartphone users say they consult their phones on purchases they’re about to make in a store. That means even when your customer is in your store with the intention of making a purchase, they will still consult their pocket oracle to give them peace of mind and back up their decision.
To find out more about Micro-Moments and how to make the most of them, please click the image below to view this guide. Its a long read but it gives a great insight into the concept of Micro-Moments and how your business can position itself to be in the right place, at the right time, every time!