Reputation with reviews

Don’t Just Manage Your Reputation – Improve it In ranking businesses in the local search results, Google’s goal has always been to model the real world. It aims to reward the companies that are the most popular and prominent within their own market...

Google Search

Google search chief Amit Singhal looks to the future. For more than a decade, boxes have helped Google dominate search – both the rectangle on its home page and the web browser address bars that send users to its results. But smartphones now account for more...

Content Marketing

Content Marketing: the emperor’s new clothes? Let us start by making a confession. We have a love-hate relationship to content marketing. The term bugs us because it is so all encompassing, vague and devoid of strategic emphasis. At the same time, we love the...

Business Location

Does Google Really Know You’r Location? For Nearly Half Of You, The Answer Is No. Search marketers rely on Google to serve up ads to prospects within a targeted geographical area, but is Google’s location data accurate? Contributor Steve Cameron reports on the...